I was drinking a few pints and chowing down on pretzels on Monday night, watching the Bears beat the living crap out of Matt Stafford and the Detroit Lions. Then suddenly I saw it for the first time, that Brad Pitt Chanel N’ 5 commercial. Let me preface this by stating that I am a fan of Pitt as an actor. Pitt has starred in some great films Seven, Fight Club, hell I even liked Legends of the Fall. However, this commercial is a trip to bizarre town.
First off this is a woman’s fragrance being hawked by a man during a timeout of a football game. I suppose the idea is that all these men are going to decide to get the misses some Chanel numero 5 for Christmas. I am not sure how well this marketing plan is going to work out. I am certain of one thing the alleged seven million Pitt is pocketing as spokesman for Chanel will make sure there are plenty of presents for all his kids this year.
I am no perfume expert by any stretch of the imagination so I did a bit of a Wiki search on Chanel N’5. Was a bit shocked that it had been around since the 1920′s and that it was originally inspired to be ”A scent that would epitomize the boyish modern flapper”. If you want to read more Chanel N’5 or Coco Chanel’s belief in numerology you can click right here: http://en.wikipedia.org/wiki/Chanel_No._5
Of course the fine folks at SNL Conan quickly made a parody videos which actually made about as much sense as the original advertisement.
So what’s your take on Pitt’s ad campaign? Inquiring minds want to know, do you find it super strange, are you ambivalent about the whole thing, does it make you more likely to purchase some Chanel number 5, would you watch Brad Pitt read the phone book? Lastly and most importantly, can anyone tell me where that little circle symbol in Chanel # 5 is located on my keyboard?
Well that’s it for hump day this week, I am off to grab some Doritos Locos Tacos at Taco Bell and then I am off to the mall to buy my wife some Chanel N’5 for Christmas before the sell out at Macy’s.